DOCUMENTARY | GERMANY | 93 MIN
SYNOPSIS Hilma af Klint was an abstract artist before the term existed, a visionary, trailblazing figure who, inspired by spiritualism, modern science, and the riches of the natural world around her, began in 1906 to reel out a series of huge, colourful, sensual, strange works without precedent in painting.
The subject of a recent smash retrospective at the Guggenheim Museum, af Klint was for years an all-but-forgotten figure in art historical discourse.
Her work inspired some most celebrated contemporary artists like Josef Albers, Paul Klee, Cy Twombly, Andy Warhol, Mondrian, Kandinsky…
Director Halina Dyrschka UK/Ireland Release Modern Films
Producers Eva Illmer, Halina Dyrschka
UK/Ireland Release Date 9 Oct 2020
Release supported by German Films
PR AGENCY: MARGARET_ LONDON
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PRESS COVERAGE OVERVIEW
52 pieces of press coverage on BEYOND THE VISIBLE were placed across print, broadcast and online media across the UK and Ireland.
National feature coverage included an in-depth online feature on Beyond the Visible in The Guardian, which explored Hilma af Klint’s life and work and featured an interview with Halina Dyrschka, which was one of the most read art and design pieces on the site when published. The film was also reviewed across national newspapers including The Times, The Guardian, The Sunday Times and in film specialist titles with positive reviews in Total Film and Little White Lies, as well as regional reviews in the Evening Standard, The Scotsman, Scotland on Sunday and The Irish Independent.
News coverage announcing the release of the film ran in visual arts titles including It’s Nice That, Flash Art and Art Daily, with further preview coverage including an illustrated print preview in popular monthly lifestyle magazine Harper’s Bazaar and a feature on spiritualist art in weekly current aairs magazine The Spectator which was pegged to the film’s release. The Times Literary Supplement also ran an extensive feature on Hilma af Klint and the release of BEYOND THE VISIBLE, celebrating Hilma af Klint’s pioneering artistic practice.
A range of broadcast pieces on the !ilm also ran, with Mark Kermode reviewing the !ilm very positively on BBC Radio 5 Live and on the BBC News TV Film Review, which also included video clips from the !ilm. An interview with Halina also ran on Ireland’s national broadcaster RTE on their popular ‘Culture File’ radio show, discussing the making of the film.
“A very intriguing documentary about one of the most important artists you may never have heard of… thrillingly exciting”
— BBC News, The Film Review, Mark Kermode
“This insightful documentary reclaims the legacy of one of the most important abstract artists of the 20th century.”
— Little White Lies
“This detailed account of the life and works of Swedish artist and sometime
mystic Hilma af Klint makes a compelling case for rewriting art history”
— The Times
“Following a rousing retrospective of her work at the Guggenheim, a new documentary, Beyond the Visible, seeks to rewrite the narrative of abstraction, celebrating af Klint as a pioneer.”
— Harper’s Bazaar
★★★★★ The Irish Independent ★★★★ Evening Standard ★★★★ The Times ★★★★ Little White Lies
★★★★ Filmuforia ★★★★ Backseat Mafia ★★★★ Morning Star
PHYSICAL AND VIRTUAL SCREENINGS
Beyond the Visible: Hilma af Klint was released theatrically in cinemas and on virtual platforms across the UK and Ireland. This encompassed partnerships with local and independent cinemas, as well as a variety of cultural organisation and galleries. Online discussions and events— curated in collaboration with these organisations— drove audience engagement and interaction with the film. These events were held on
Facebook Livestream, inviting audiences to listen to the director talk with various
guests and hosts, as well as giving them the opportunity to ask questions.
ONLINE EVENTS
EMBASSY OF SWEDEN + MODERN MUSEET MALMÖ
2.2K views | 75 comments | 52 reactions
With Milena Høgsberg in conversation with Halina Dyrschka and Iris Müller-Westermann
CAMDEN ARTS CENTRE, FRIEZE + SERPENTINE GALLERIES
1.5K views | 24 comments | 47 reactions
Daniel Birnbaum in discussion with Halina Dyrschka, Emma Enderby, Jenni Lomax and Josiah McElheny
RICHARD SALTOUN
312 views | 9 comments | 13 reactions
Julia Voss in conversation with Penny Slinger, Halina Dyrschka and Valeria Napoleone
GALLERY OF EVERYTHING
963 views | 89 comments | 60 reactions
James Brett in conversation with Halina Dyrschka and Iris Müller-Westermann
DRAWING ROOM
505 views | 32 comments | 27 reactions
Marco Pasi in conversation with Halina Dyrschka and Hedvig Martin Ahlén
HORSE HOSPITAL
565 views | 4 comments | 18 reactions
Hosted by Amy Hale in conversation with
Halina Dyrschka
KEY ARTWORK AND TRAILER
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
RECLAIM THE FRAME
PREVIEW ONLINE SCREENING + Q+A IN COLLABORATION WITH BERTHA DOCHOUSE
BEYOND THE VISIBLE was available on Live.dochouse.org at 12 noon Oct 7. This was followed by a live Q&A on the same day 7.30pm. The event had 104 bookers. Bitly registered 356 referrals.
Event Statistics:
- 126 users (109 of which are new users)
- 57% users from outside London – a great result
- 60 views during the Q+A
READ MORE.
ONLINE RECLAIM THE FRAME DISCUSSION
The online discussion was hosted by Mia Bays, director-at-large of Birds’ Eye View, in conversation with Halina Dyrschka, Eleanor Nairne (Barbican Art Gallery curator) and Jennifer Higgie (Editor of frieze art publication & host of podcast, Bow Down: Women of Art History). The event was broadcast live to Facebook and Youtube.
Grand Total Reach: 16k
READ MORE.
INFLUENCER OUTREACH
As a part of their promotion of Beyond the Visible, Reclaim The Frame participated in influencer outreach, initiating virtual engagement with the film on a variety of social media platforms. Results from this outreach can be seen here.
NEWSLETTERS
Proceeding the film’s release and during the course of its theatrical and virtual run, Beyond the Visible was advertised in 5 of Reclaim the Frame’s weekly newsletters. These were sent out to individuals who had signed up to the Birds’ Eye View mailing list and were received on the following dates; 21 Sep, 28 Sep, 5 Oct, 12 Oct and 19 Oct.
