Modern Event Cinema is a sub-brand of Modern Films, dedicated to making the cinema-going experience exclusive, exciting and entertaining. We create one-off events related to a film or filmed content that are shown live from a venue and into cinemas nationwide via satellite link-up and/or afterwards in the form of encore performances. Our projects vary from music to family, art to history, fashion to world cinema, and beyond.
We launched with the film Manifesto starring Cate Blanchett and a Live from Tate Modern event broadcast simultaneously in cinemas across the UK and Ireland. The event was in partnership with Tate Modern, Event Cinema company More2Screen and Penguin Books. It was produced by Modern Films, with the participation of Serpent Productions/MediaLabs.
Recent events include a Live from the Royal Opera House event screening and talk of the film Yuli - The Carlos Acosta Story featuring a live link up Q&A in 200 cinemas nationwide, featuring Acosta himself, director Iciar Bollain, writer Paul Laverty (I, Daniel Blake) & producer Andrea Calderwood. The Live Event was produced through the Royal Opera House and directed by ROH Series Producer Peter Jones.
Further organisations we have worked with include the public bodies UN Women, UK Parliament, The British Library, British Film Institute, Creative Europe/MEDIA, German Films, CNC France, BBC and CBeebies, as well as such broadcasters as Fremantle/HBO & SKY, Channel 4 and such brands as Vans.
The MEC Team has a wide-ranging background in Live Events and Event-driven content, including Monty Python Live shows and the V&A exhibition Undressed: A Brief History of Underwear (both through Agent Provocateur), music films (i.e. Daft Punk, White Stripes, Björk, Northern Soul and the Black Power Movement '67-75) and such large-scale campaigns for Parlophone Records as award-winning VR and 360 video content for Gorillaz and Coldplay.
Event Cinema is a growing area in exhibition, accounting for 3% of the overall box office. In 2017, Event Cinema releases grossed £32.4m - that’s more than crime movies, thrillers, biopics, romances and documentaries.
Event: An Accidental Studio + Recorded Q&A
Date: 29 April 2019
Details: The film will be followed by an exclusive recorded Q&A with Sir Michael Palin, Terry Gilliam and Ray Cooper, hosted by Sanjeev Bhaskar.
Event: Live film event from The Royal Opera House Yuli - The Carlos Acosta Story with Q&A
Date: 3 April 2019
Partners: The Royal Opera House
Details: Live film event from The Royal Opera House plus a live Q&A with Carlos Acosta, Iciar Bollain and Paul Laverty, cinecast to UK and Irish cinemas.
Event: Border Valentine’s Day Special Preview with limited Valentine Goody Bags
Date: 14 Feb 2019
Details: Valentine’s Day special screening with Eat Grub treats and hand drawing Valentine’s Day card
Event: CBeebies Christmas Show - Thumbelina
Date: 15 December 2018
Partners: BBC/CBeebies, Children in Need
Details: Cineworld Leicester Square World Premiere - in partnership with BBC and Children in Need; in advance of a one-day Event Cinema screenings across 400+ cinemas nationwide, as well as in Australia, NZ, Canada and UAE.
Event: Utøya - July 22 Parliamentary Screening
Date: 11 October 2018
Partners: UK Parliament, Labour Party/Tulip Siddq FRSA MP
Details: Screening at the Palace of Westminster, hosted by Tulip Siddq FRSA MP, followed by a Q&A with the director Erik Poppe, key cast and crew and some survivors of the attacks.
Event: Skate Kitchen House of Vans Girl Skate Night Event
Date: 13 September 2018
Partners: House of Vans, Girl Skate Night, supported by BFI
Details: Screening at House of Vans with girls skate sessions, followed by Skate Kitchen-themed activities, food and drinks.
Event: Ryuichi Sakamoto: Coda UK Premiere Event
Date: 22 June 2018
Partners: BFI Southbank and MODE 2018 curated by 33-33
Details: UK premiere at BFI Southbank followed by a Q&A with the director Stephen Nomura Schible and Oscar® winning composer, musician and activist Ryuichi Sakamoto.
Event: The Rape of Recy Taylor UK Premiere
Date: 22 March 2018
Partners: United Nations Women National Committee UK
Details: UK premiere at Curzon Soho, in association with UN Women - followed by Q&A With the director Nancy Buirski, a panel of experts in the field of women’s equality, racial justice and human rights. Reception afterwards at The AllBright Club, a women’s networking club named after Madeleine Albright.
Event: My Brilliant Friend Theatrical Preview
Date: 17 November 2018
Partners: Fremantle, HBO, Sky Atlantic
Details: Exclusive Preview in cinemas of the first two episodes of the TV series based on the bestselling Neapolitan novels by Elena Ferrante- in partnership with Fremantle for HBO and SKY Atlantic.
Event: 3 Days in Quiberon Face to Face with German Films
Date: 21 September 2018
Partners: German Films, Regent Street Cinema
Details: UK Premiere as the Opening Night of the Face to Face with German Films Festival, followed by a Q&A with the director Emily Atef, moderated by TheTelegraph’s film critic Tim Robey.
Event: Ex Libris Preview Event at The British Library
Date: 12 July 2018
Partners: The British Library, Living Knowledge Network
Details: Special Preview of Frederick Wiseman’s Ex Libris - The New York Public Library at The British Library, London.
Event: Boom for Real East End Film Festival Opening Gala
Date: 11 April 2018
Partners: East End Film Festival
Details: Boom For Real: The Late Teenage Years of Jean-Michel Basquiat screening followed by director Q&A and Downtown NY afterparty
Event: Manifesto: Live from Tate Modern
Date: 15 November 2017
Partners: Tate Modern, Penguin Books, More2Screen
Details: A special live event filmed at Tate Modern and broadcast via satellite to cinemas nationwide. With introduction featuring artwork in Tate Modern’s collection, a filmed “in-conversation” with director Julian Rosefeldt and Cate Blanchett and post-screening Q&A including the film’s editor Bobby Good.